Emma Matusu

About Emma Matusu

Emma Matusu is a Psychological Counsellor and MSc Psychology student at University College London (UCL), currently training in Schema Therapy, a powerful framework for understanding how early life experiences shape our current thoughts, behaviours, and emotional patterns.

Emma offers non-clinical emotional support and wellness coaching for individuals seeking clarity, healing, and healthier ways of coping. She draws from evidence-based models such as Schema Therapy, Cognitive Behavioural Therapy (CBT), CBT-E (Cognitive Behavioural Therapy for Eating Disorders), Mindfulness, and other integrative therapeutic techniques.

Coaching Approach

Emma supports clients in addressing:

• Emotional overwhelm and unhelpful thought patterns
• Persistent self-doubt, inner critic, and low self-worth
• The impact of unresolved early experiences
• Relationship difficulties and attachment challenges
• Burnout, perfectionism, and high-performance pressure

Her schema-informed coaching style identifies long-standing emotional patterns and helps clients break unhelpful cycles that often trace back to childhood or formative experiences. These sessions focus on building emotional insight, self-compassion, and practical tools for change.

Emma offers:

• Free 15-minute initial consultations to explore how coaching may help
• Weekly 50-minute sessions, tailored to individual goals and emotional history
• Guidance on the recommended duration based on therapeutic goals (e.g., deeper trauma-related patterns may require longer-term work)

Professional Background

Emma’s diverse background includes roles at Deloitte and Forbes, equipping her with a real-world understanding of high-pressure environments, stress, and their psychological toll. She combines this insight with her academic expertise to support clients managing stress, transitions, and emotional fatigue.

Her current academic journey includes:

• MSc Psychology – University College London (UCL)
• Training in Schema Therapy (toward ISST accreditation)
• CBT-E training at University of Oxford
• Upcoming study in Addiction Psychology and Family Systems Therapy (Oxford)
• Starting Doctorate in Clinical Psychology (DClin) in 2026

Emma also contributes to the UCL Trauma Research Group and previously supported research at the CBC Lab at UCL. She continues to stay informed through engagement with thought leaders like Bessel van der Kolk, M.D., and others in trauma psychology.

Areas of Focus

• Schema-informed coaching for emotional awareness
• CBT-based tools for thinking and behaviour change
• Support for identity, belonging, and inner critic work
• Trauma-informed personal insight and relational growth
• Eating-related patterns (informed by CBT-E training)
• Goal-focused mindset work for clients in high-stress roles

Emma also attends regular group and individual supervision at the Private Therapy Clinic to ensure that her clients receive the most informed, ethical, and up-to-date support possible.

About Schema Coaching

Schema work explores the deep emotional patterns formed in childhood that may now influence relationships, thinking styles, and self-image. Emma helps clients identify their schemas and develop healthier coping styles through structured, integrative conversations. This method is particularly effective for persistent patterns like self-sabotage, people-pleasing, emotional disconnection, or perfectionism.

Disclaimer: Emma Matusu is not licensed as a Clinical Psychologist or Psychotherapist in the UAE. All services provided are non-clinical and focus on psychological wellness coaching, emotional insight, and support. She does not offer diagnosis, medical treatment, or clinical interventions in Dubai.